Demo Lead Qualification MQL Sample 
Launch Marketing
DECEMBER 2, 2020
Based on their interest and buying intentions, the prospect will be ranked according to the lead scoring model that your organization establishes. Why is it important to have a lead scoring model? Companies that establish an effective lead scoring model have a 192% higher average lead qualification rate than those that do not.
Hubspot
FEBRUARY 8, 2012
A marketing qualified lead (or what we geeky marketers like to call an MQL), is a lead who is more likely to become a customer compared to other leads based on their demographic information and their activity on your site before they become a customer. Here's a sampling of the different criteria you should evaluate.
Expert insights. Personalized for you.
71 
Let's personalize your content