B2B Lead Management Market Heats Up
JULY 31, 2009
Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Positioning yourselves as “lead management” does not help differentiate what you REALLY do. The online medium gives plenty of new opportunity - video, rich interative demos, comparator tools, etc. -- to SHOW the differences, features and benefits rather than talk about them in general terms -- like "Web analytics." How do you differentiate between these two in conversation? Here’s the problem. Michael A.