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| | DELICIOUS B2BMARKETING
JULY 31, 2009 [Demo, Differentiation] B2B Lead Management Market Heats Up
Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Positioning yourselves as “lead management” does not help differentiate what you REALLY do. 2) Email services – Julie Katz at Forrester writes about this group. The online medium gives plenty of new opportunity - video, rich interative demos, comparator tools, etc. -- to SHOW the differences, features and benefits rather than talk about them in general terms -- like "Web analytics." Here’s the problem. Michael A.
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Demo, Differentiation] B2B Lead Management Market Heats Up