Online Marketing Institute
JULY 31, 2009
Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.
DemandBase
JULY 21, 2020
Your livelihood hinges on your ability to deliver more personal, relevant, and insight-lead experiences. Research shows that when you target prospects who have been recently active with a message that’s highly relevant to their research behavior, you will see a 12x increase in email response. This task is not for the faint of heart.
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B2B Marketing Analytics
APRIL 12, 2023
Lead scoring is the process of assigning a numerical value to a lead based on its attributes, behavior, and other relevant factors. A combination of these 2 dimensions gives the 3rd dimension, which is the actual lead score that is used to prioritize engaged leads for follow-up by the sales or telemarketing teams.
NetLine
AUGUST 2, 2023
A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. According to the Digital Marketing Institute, some best practices for on-page SEO include using title tags, incorporating relevant and optimized headings, and prioritizing page load speed.
Full Circle Insights
APRIL 15, 2021
Meeting cadence would depend on the length of the agile sprint, but here’s how measurement sprint meetings would typically unfold: Meetings include core people from marketing operations, sales operations, demand gen, sales development/telemarketing, etc. How CMOs Stay Relevant in a Changing World. Got CMO Skills?
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