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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

Marketing Automation Software. To ensure the highest ROI and the best experience for your target accounts, these tools and features will be valuable: Conversion forms: Although you likely don't need to focus on lead capture with ABM, you do need to collect account intelligence and measure engagement. Demandbase.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Today there are nearly 7,000 marketing software vendors, which include tools for website content management, CRM, email marketing, social media management, content marketing, SEO and collaboration among many others. Fast forward to 2018 and the landscape has seen a 4,453% increase in solutions now available to marketers.