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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

On the paid search side, there is Google AdWords, as well as pay-per-click (PPC) offerings from Yahoo and Bing. Marketing automation solutions such as HubSpot, Act-On and Marketo offer a much more comprehensive online marketing solution for firms that have/are investing heavily in their websites and content marketing.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

Some of the best CRMs on the market for supporting ABM include: HubSpot CRM. Whatever CRM you decide to use, there are some key features that will be valuable for ABM: Ability to match leads to accounts. Lead and account-level reporting. OrgChartHub (HubSpot only). HubSpot Insights. Chat] HubSpot Live Chat.

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71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

HubSpot CRM. Whatever CRM you decide to use, there are some key features that will be valuable for ABM: Ability to match leads to accounts. Lead and account-level reporting. OrgChartHub (HubSpot only). Org chart building tools, like Google Slides or Pingboard , that can help organize and map accounts. DiscoverOrg.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. Demandbase is a simple, elegant lead enhancement solution with an affordable starting point at under $200 per month. Critics of these services refer to them as "spyware," though that term isn't really fair.