5 Tactics To Test Today For Better Account-Based Marketing
Directive Agency
JANUARY 9, 2019
According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. Most likely this isn’t enough to get them to turn into an MQL. For the sake of time, we’ll solely look at DemandBase. Not convinced? What do I mean by this?
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