The Many Benefits of Account-Based Experience (ABX)
Engagio
MAY 21, 2021
And with an account-based strategy, you’re more likely to have buy-in from a wider team, to lock out or constrain competitors, and to reach higher into the account. Forrester). Let’s break it down: GTM strategy : A fundamental strategy that spans all your go-to-market efforts; not a simple campaign or tactic. Better close rates.
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