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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Email marketing, social publishing, lead capture forms, and website visitor tracking are just a few of the features available from a solid marketing automation platform. For A/E/C firms implementing ABM programs , there are a number of tools such as Engagio, Demandbase and Radius that assist marketers in the process.

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

To ensure the highest ROI and the best experience for your target accounts, these tools and features will be valuable: Conversion forms: Although you likely don't need to focus on lead capture with ABM, you do need to collect account intelligence and measure engagement. Demandbase. Demandbase. LinkedIn Ads. Facebook Ads.

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71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

To ensure the highest ROI and also the best experience for your target accounts, these tools and features will be valuable: Conversion Forms: Although you likely don't need to focus on lead capture with ABM, you do need to collect account intelligence and measure engagement. DemandBase. DemandBase. LeadCrunch. Optimizely.