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Personalized Marketing Matters! How to Deliver Customized Messaging to Target Accounts

Engagio

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. According to an article by Instapage , 79 percent of organizations that exceeded revenue goals have a documented personalization strategy. Demandbase is one of the only account-based platforms that has a native personalization feature.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.