The Effective Marketer

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Getting Started Guide for Marketing Automation

The Effective Marketer

Demand Generation: Marketo’s Secret Sauce , by Marketo. The Definitive Guide to Lead Scoring , by Marketo. Quick Guide to Marketing Automation , by Michael Leander. How to Build and Operate a Content Marketing Machine , by SEOMoz. Grande Guide to Lead Nurturing , by Eloqua. by MarketingProfs. Happy automation!

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Marketing Automation is More Than Technology

The Effective Marketer

A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). The report breaks down companies into three segments: No Marketing Automation, and no processes.