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The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand. What is Lead Generation?

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand. What Is Lead Generation?

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The New Rules of Lead Generation: Book Review

The Effective Marketer

The 7 lead generation tactics that the author believes are the most successful ones are: SEM. Although you won’t get a lot of deep information on the many ways to use a certain tactic, it will get you up to speed on what exactly each one is and how it is used. Social Media Advertising. Display Advertising. Email Marketing.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

The 7 lead generation tactics that the author believes are the most successful ones are: SEM. Although you won’t get a lot of deep information on the many ways to use a certain tactic, it will get you up to speed on what exactly each one is and how it is used. Social Media Advertising. Display Advertising. Email Marketing.