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Top 5 Inbound Marketing Articles to Start the Week: Geo-Marketing

Hubspot

Whether you're talking about location-based , mobile, local search, or geo-marketing, the ability to segment your message by location is one of the newest developments in marketing. Marketing Takeaway: Always measure your marketing programs , but make sure your first taking steps to ensure you're focusing on the appropriate data.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Critics of these services refer to them as "spyware," though that term isn't really fair. The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it)