Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson
The ROI Guy
OCTOBER 22, 2010
Frugalnomics - in the face of two successive significant economic downturns over the past decade, buyers now demand proof of bottom-line impact and highest value from each and every purchase. Under adverse economic conditions, buyers are less inclined to purchase – plain and simple. Sales cycles are longer in a down economy.
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