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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

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Data Talks! 2 Proven Lead Generation Tactics to Jump on Now

Adobe Experience Cloud Blog

Create content that targets search queries for: “What is ?”. Here’s how to use LinkedIn effectively to help generate quality leads: Rather than littering your profile with casual Facebook-style updates, post resourceful content and publish thought leadership pieces. The highest-quality leads come from tradeshows and events.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.