How to Build a Paid Media Strategy in a Down Economy
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JANUARY 18, 2023
Here are tips from Silvio Perez’s DEMAND session “Building a Paid Media Strategy in a Down Economy”: Give your campaigns at least 90 days to measure success. This is especially true if you have longer sales cycles and can’t realistically turn opportunities into closed-won revenue at the snap of a finger. What about referrals?
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