Remove Demand Generation Remove In-market Prospects Remove Resources Remove SQO
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How to Build a Paid Media Strategy in a Down Economy

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This is super low-hanging fruit because these people already know you—to a certain extent— meaning it’ll likely cost you less in terms of funds and resources to get them one step closer to a sale. Typical metrics to look at here are blended cpSQO and SQO created. Accelerate How can you move deals faster? What about referrals?