Our Take on 3 B2B Marketing Predictions for the New Year
Anteriad
DECEMBER 14, 2022
New AI tools can expand on the typical data used to drive personalization and incorporate psychographics. By leveraging psychographics, you can better adjust your messaging and how you approach your leads. Personalization is a hot topic in B2B marketing. By working with Anteriad, Lenovo saw a 20% increase in leads and 32x ROI.
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