Remove Demand Generation Remove In-market Buyers Remove SQO Remove Webinar
article thumbnail

How to Build a Paid Media Strategy in a Down Economy

Metadata

For example, you could post snippets of a webinar on LinkedIn or summarize a blog post on channels your ICP frequents, like Facebook or Reddit. Capture The capture stage attempts to convert in-market buyers, i.e., ones who know they have a problem and are looking for a solution. Accelerate How can you move deals faster?