Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. LinkedIn ads. What is B2B advertising?

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Sword and the Script | B2B

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Heinz Marketing

JULY 9, 2021

They hit the nail on the head when they note that content amplification isn’t a single strategy or technique, it encompasses many techniques, strategies, and methods such as social media, influencer marketing, paid search, etc. – the list goes on! Personalize content and confidently connect with in-market buyers.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137