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The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

Today we’re going to be talking about the gap between Google and results and what you can do about it. The reality is is that as Google keeps changing and search engines are evolving, the distance between what Google is focusing on and then what’s working for B2B marketers is growing wider every day and that gap keeps expanding.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . This makes it impossible to determine which campaigns are filling the sales pipeline and having the biggest impact on the bottom line.