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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Neolane “ Making the Business Case for Enterprise Marketing Software ”.

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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

Marketing can create targeted content to fill gaps at pivotal points in the sales cycle. 61% of B2B marketers find generating high-quality leads as their biggest challenge. 61% of B2B marketers find generating high-quality leads as their biggest challenge. Forrester Research via HubSpot). source ).