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Personalized Marketing Matters! How to Deliver Customized Messaging to Target Accounts

Engagio

Personalization is about delivering the right message to the right person at the right time — it’s at the core of Account-Based Experience (ABX). So how do we deliver personalization that captures our target accounts’ attention? A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites.