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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. microblogs (Twitter, Friendfeed , etc.),

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Blog Demand Generation Twitter abneedles. Successful viral campaigns also have to be consistent with what you do, and while they may not be substantive to your product/service, per se, they should still give insight into what type of organization you are. Brian Carroll's blog B2B Lead Generation Blog. Adam Needles.