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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

Marketo Engage. Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations. Pros: The User Interface is simple, clean, and streamlined for the demand generation marketers.

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Your ABM Questions Answered: How Acxiom Built a Sales Pipeline in 120 Days

Strategic-IC

Interesting to see demand generation sitting above one-to-many on one of the slides. Are you treating demand gen as pure awareness or are you targeting specific accounts? Audience: Interesting to see demand generation sitting above one-to-many on one of the slides. What were the title levels you were targeting?

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. 1) Marketo. This tool enables you to create and send e-mail newsletter and service e-mails (such as transaction e-mails and event or date triggered e-mails).

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Client Spotlight: Launch Marketing Establishes Powerful Marketing Automation for Alert Logic

Launch Marketing

In addition to implementing Marketo, Launch worked with them to roll out new branding updates across the US and EMEA when the company went through a major re-brand. Launch partnered closely with key sales and marketing stakeholders to outline the lead funnel, including naming and definitions at each stage. The Details.

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How Should I Structure My Marketing Automation Team?

Adobe Experience Cloud Blog

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. Lead Nurture Manager.

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How Should I Structure My Marketing Automation Team?

Adobe Experience Cloud Blog

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. Lead Nurture Manager.

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Interesting Infographics: Nurture Your Leads With Narrative

LEADership

This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds us that it can take an average of 10 marketing touches for a prospect to move through the sales funnel to a purchase. The final stage indicates the lead is close to becoming a customer.