Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

SnapApp

MARCH 2, 2018

According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . The last click (like an email with a link to a discounted product) is very unlikely to be the sole driver of revenue. It’s too simplistic. . So, what is the hold up? . . Source ). . Probably not. . .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Folks, at less than 20 employees, many of you look more like boutique agencies than true technology providers. Emphasis on "dynamic."

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40