Inbox Insight

MAY 31, 2024

What are the biggest B2B lead generation trends? Before outsourcing your lead generation to a provider, it’s worth reviewing the industry from a trends perspective. This approach focuses on attracting high-quality leads instead of casting a wide net for leads.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

DealSignal

FEBRUARY 23, 2023

Create High-Quality Content According to the Content Marketing Institute, 87% of B2B marketers use email marketing to generate leads , and 79% of B2B marketers credit email as the most effective channel for demand generation. Case studies are another effective form of content for email marketing B2B lead generation.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Valasys

JUNE 26, 2019

The tool also makes some predictive assumptions based on data & thereby also aids the marketers in their task of data analysis. Features such as ‘Trending Topics & Buyer Research Stream’ provide information about the type of content being consumed by a specific persona in real-time.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

DealSignal

FEBRUARY 1, 2024

Read on for our B2B marketing trends for 2023. B2B Marketing Trends: Tactics to Deploy in 2024 Ethical data collection In the evolving landscape of B2B marketing, ethical data collection emerges as an indispensable skill set. For our 2023 forecast, we’ve included insights from several B2B marketers.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing AI 52

DealSignal

JANUARY 31, 2023

Read on for our B2B marketing trends for 2023. B2B Marketing Trends: Tactics to Deploy in 2023 Creating video content “If ‘Content is King’, video content is the crown,” says Marcus Clarke, Founder at Searchant. “Optimization of video content will be a big digital marketing trend for 2023.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing Management 52

Inbox Insight

NOVEMBER 23, 2022

Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98