Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

SnapApp

MARCH 2, 2018

According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . Goals are a prerequisite for attribution, so be sure you have the necessary goals set up in order to accumulate enough data to make an informed decision on the best model for your business. . .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

Online Marketing Institute

JULY 31, 2009

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. Again, thanks for the dialogue.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40