41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. I could say it should be ROI if your goal is profits or revenue if your goal is sales volume, but if you can't track sales online, you won't be able to use either of those. Opportunities by Lead Source.
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