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Riding the IoT wave at PTC

SWZD

This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. Michelle gave us excellent insights on best practices at a company that has successfully riden several waves of technological change over the past three decades, and has positioned itself nicely to catch the next massive wave that is just forming now.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

Using sophisticated proprietary algorithms to blend different types of data, these platforms can provide marketers with valuable insights into how to better allocate their resources. Full Circle Insights. A screenshot of the Full Circle Insights platform (via Full Circle Insights).

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

Lattice Engines also uses campaigns in Salesforce so they can use Full Circle Insights to see which videos influence the pipeline and at which stage. Results : Lattice Engines measures results in terms of awareness/engagement and demand generation. They use video calls-to-action to generate leads.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

Lattice Engines also uses campaigns in Salesforce so they can use Full Circle Insights to see which videos influence the pipeline and at which stage. Results : Lattice Engines measures results in terms of awareness/engagement and demand generation. They use video calls-to-action to generate leads.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

Lattice Engines also uses campaigns in Salesforce so they can use Full Circle Insights to see which videos influence the pipeline and at which stage. Results : Lattice Engines measures results in terms of awareness/engagement and demand generation. Finalists: Invoca, Xenex Disinfection Services LLC.