41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. A good guideline for choosing the best overall KPI is to choose the metric that best fits your goal and is furthest down the funnel, closest to the bottom-line. . #3 Full Circle Insights | Sr.
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