Demand Generation Agencies Event Market2Lead Tagging 
Customer Experience Matrix
NOVEMBER 19, 2008
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. But I’ve also been approached by some of the other demand generation specialists. The general rule is pretty obvious: pick the vendors that people are most interested in.
Customer Experience Matrix
FEBRUARY 24, 2009
Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly. Marketo’s approach is to trigger campaigns based on specified events or list criteria. Here is where it’s worth considering the approaches of other vendors.
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Customer Experience Matrix
JUNE 18, 2008
Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)
LeadSloth
JANUARY 12, 2010
Kevin Joyce , CMO, Market2Lead. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? Malcolm Friedberg , Principal, Left Brain Marketing.
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