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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This is the north star metric for any company. Common tool used: Marketo. . #4: 4: Cost-Per-Lead (CPL).

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16 marketing automation platforms your organization should consider

Martech

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Here is our list, which is organized alphabetically and not in any order of importance. Target customers. Product overview.