41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This is the north star metric for any company. Common tool used: Marketo. . #4: 4: Cost-Per-Lead (CPL).
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