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First-Party Data Strategies for B2B Marketing in the Cookieless Age

Learn from the Pros

Public Data Sources – Leverage public data sources, such as government databases, SIC codes, industry reports, and social media platforms. These stories are the foundation for our content, messaging, and demand generation efforts, helping us build trust, credibility, and alignment with our customers.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)