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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Documented entry points, exit points, triggers, wait steps, and overall workflow schematics for each stream, track or program, to facilitate planning, optimization, and change management.

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How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.