41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . This answers the question: "What percentage of leads are sales-qualified?". . 4: Cost-Per-Lead (CPL).
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