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Marketing Intelligence for Enterprises

TrustRadius Marketing

The software below is specifically designed to achieve growth at the scale enterprises expect. B2B software is no different. Many buyers are making purchasing decisions after browsing through software provider websites. Using AI, business intelligence software can track performance and pricing for competitor products.

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B2B Lead Management Market Heats Up

Online Marketing Institute

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution.