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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Deliverables Something produced by a project that is intended to be delivered to a customer. Machine learning algorithms build mathematical models based on sample data or “training data.” Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Deliverables Something produced by a project that is intended to be delivered to a customer. Machine learning algorithms build mathematical models based on sample data or “training data.” Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.