Remove Deliverability Remove Lead Qualification Remove Ning Remove Validation
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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

They both came to the conclusion that validating your assumptions before acting on them was a good idea. Imagine that your marketing team has to implement a new MQL (marketing qualified lead) qualification and automation process. Delivering a functional email campaign to the mailing list of customers is a necessary deliverable.

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