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How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Adobe Experience Cloud Blog

This is why when a marketer brings back a list of leads, they only pick out a few to follow up with. So how do marketers find the right leads? Many marketers are now optimizing for search, but are you really getting all that you can out of your efforts? Content Marketing. But good content is only half of it.