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Full Circle Insights
NOVEMBER 24, 2020
Agile projects are built around the “sprint” concept, with everyone focused on an initiative that is completed over a short period of time — typically one to three weeks, for example — when all of that project’s deliverables are due. A measurement sprint is great way to incorporate performance metrics into your agile marketing plan.
Full Circle Insights
JANUARY 26, 2021
More marketers are using Agile methods, and still more plan to adopt them, citing Agile Marketing’s ability to help them manage change , increase productivity, and align more closely with other business units. A team is led by a scrum master who sets the pace and ensures accountability for deliverables.
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