Anteriad

APRIL 25, 2023

Your comprehensive B2B sales and marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Deliverables Something produced by a project that is intended to be delivered to a customer.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Your comprehensive marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Deliverables Something produced by a project that is intended to be delivered to a customer.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Dotdigital. A screenshot of Dotdigital’s platform (via Dotdigital).

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117