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article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Deliverables Something produced by a project that is intended to be delivered to a customer. Demand generation Targeted marketing programs that drive awareness and incite interest in a company’s products and/or services. Digital marketing is widely used in B2B marketing.

Paid Content 95
Paid Content Sales Management B2B Sales Top of Funnel 95
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Deliverables Something produced by a project that is intended to be delivered to a customer. Demand generation Targeted marketing programs that drive awareness and incite interest in a company’s products and/or services. Digital marketing is widely used in B2B marketing.

Paid Content 84
Paid Content Sales Management Top of Funnel B2B Sales 84
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