Remove Deliverability Remove Demonstrating Intent Remove Linkedin Remove SEM
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Deliverables Something produced by a project that is intended to be delivered to a customer. Demand generation Targeted marketing programs that drive awareness and incite interest in a company’s products and/or services. For example, whether they should spend more money advertising on LinkedIn than Facebook.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Deliverables Something produced by a project that is intended to be delivered to a customer. Demand generation Targeted marketing programs that drive awareness and incite interest in a company’s products and/or services. For example, whether they should spend more money advertising on LinkedIn than Facebook.