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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Your comprehensive B2B sales and marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. One of the components of  inbound marketing.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Your comprehensive marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. One of the components of  inbound marketing.