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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Social Media. Media Planning. Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. Media Planning. Event Marketing.

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The Current Climate of Facebook Instant Articles

RebelMouse

While it can be easy to de-prioritize the platform in your strategy for any of the aforementioned reasons, it is still a primary driver of traffic. Facebook is the most widely used social media platform by a large margin according to Pew Research.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. And in most cases, we’re willing converts, with Facebook’s ease-of-use and Twitter’s immediacy replacing letter writing and meeting up for lunch.