Remove De-duplication Remove Marketing Funnels Remove Multi-Channel Remove Webcast
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Racing with Account Blinders On – We Can Do Better

LeanData

B2B marketing used to be easy. Hence, the erosion of these channels has led to a new set of marketing imperatives. However, with our investment in marketing automation and tools, our data focus has remained mainly on leads and top of the funnel, measuring lead volume and, in some cases, lead quality.

article thumbnail

Racing with Account Blinders On – We Can Do Better

LeanData

B2B marketing used to be easy. Hence, the erosion of these channels has led to a new set of marketing imperatives. However, with our investment in marketing automation and tools, our data focus has remained mainly on leads and top of the funnel, measuring lead volume and, in some cases, lead quality.