article thumbnail

6 Tips to Evolve Your Content Strategy in 2020

Valasys

So, the process of lead nurturing is important. Subdomains with gTLD such as de.example.com Subdirectories with gTLD such as example.com/de/ Avoid URL parameters such as site.com?loc=de. Equally important is tracing the intent of the prospects to research. Read more on How to Incorporate Geofencing in B2B Content Strategy.

article thumbnail

14 Quick Tips for Kick-Ass Lead Management

Hubspot

Set up lead nurturing. Remember that not all leads are ready to buy right away. In fact, only 25% of new leads are sales-ready, and another 25% are probably never going to buy from you. We've written a lead nurturing guide that tells you how to get started, as it can be a complicated process.