Remove De-duplication Remove Dwell Remove Features Remove Personalization
article thumbnail

Google Rolls Out New Content Update: Here’s What You Need to Know

ClearVoice

Your content should contain information based on your personal expertise, experience, and knowledge—not repackaged information from other websites. Describe your first-hand experience with the product rather than focusing on keywords or features that users can read on the product’s website. Consistent with your website goals.

Google 52
article thumbnail

The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Duplicate content. Low dwell times. Marieke van de Rakt, founder of Yoast Academy and CEO of Yoast, writes that the ideal site structure looks like a pyramid and includes levels like: Home. Andy Crestodina, co-founder and CMO of Orbit Media , recommends putting some focus on longer keyword phrases with fewer SERP features.