Heinz Marketing
AUGUST 5, 2021
This doesn’t have to be your criteria but could be some key differentiators between platforms. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Account targeting functionality.
6sense
DECEMBER 10, 2021
It had to tighten its segmentation from “casting a wide net” to “using a fish finder” . And it wanted to pivot its campaigns away from a “MQLs via email nurture” approach toward an integrated, micro-segments approach. Ultra-Successful Segmentation. Segmenting and building journeys based on unique keyword clusters.
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Zoominfo
APRIL 23, 2020
Uniqueness : Are there duplicate records? Consistent, accurate data can be segmented to a level of detail that allows you to create a specific, personalized message – for prospects who can make purchase decisions. Differentiate your offering from your competition. How Do You Measure Data Quality? Can records be combined?
DiscoverOrg
MAY 7, 2019
Uniqueness : Are there duplicate records? Consistent, accurate data can be segmented to a level of detail that allows you to create a specific, personalized message – for prospects who can make purchase decisions. Differentiate your offering from your competition. How do you measure data quality? Can records be combined?
Martech Advisor
OCTOBER 15, 2019
CDM is a key link in the larger conversation around better leveraging organizational data – including of course customer data - to drive profitability and differentiated customer experiences. Marketers can build targeted segments of look-alike customer profiles, run predictive analysis to model potential campaign outcomes etc.
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