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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

When you’re looking for something—a good restaurant to eat at, the name of a good tax attorney, or just a random fact about the movie you’re watching—you usually turn to Google. As you’ll see in some other URL-based optimization techniques, Google prefers to keep things as short, simple, and as straightforward as possible.

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How to Protect Your Website Content From Future Panda Updates

Hubspot

If you're unfamiliar with Google's Panda Update, it is essentially one of Google's search engine algorithm updates that targets and pushes down the rankings of content farms and duplicate content on the web. Ultimately, it enables authentic and unique content to rank higher in Google search results.